Previously Global CEO of Xaxis Performance Advertising Business Light Reaction, Walczak to Lead New Global Products Unit
NEW YORK, March 3 (Bernama-BUSINESS WIRE) -- Xaxis, the world’s largest programmatic media and technology platform, announced today it has named Bob Walczak as executive vice president, global products. Walczak previously served as global CEO of Light Reaction, a performance advertising business that is part of Xaxis. In this role, he grew and refined Light Reaction’s proprietary pay-for-performance product and technology offerings and successfully launched them into 31 markets across North America, Europe and Asia-Pacific.
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