Thursday, March 9, 2017

WHAT WOMEN WANT AND WHY A LARGER SHARE OF THEM ENROLL IN BUSINESS MASTER'S RATHER THAN MBA PROGRAMS

New white paper examines motivations and the biggest challenges women face in the business school application journey

RESTON, Va., March 8 (Bernama-GLOBE NEWSWIRE) -- Globally, women represent a greater share of the applicant pool than men in many of the business master’s programs, such as marketing, accounting and management. Women, however, are still underrepresented in MBA classrooms in the United States and around the world. What Women Want: A Blueprint for Change in Business Education is a new white paper from the Graduate Management Admission Council (GMAC) that identifies drivers of this continued lack of gender parity in MBA programs. The paper explores the biggest challenges women face in the business school application process and the differences between men and women in their motivations to pursue graduate business degrees. The white paper was issued in recognition of International Women’s Day celebrated globally and National Women’s History month in the United States.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/50396ac9-be43-4119-8366-27af01d7448f

“Women have made phenomenal progress in attaining business master’s degrees, yet they have not yet caught up with men in the share of MBAs earned,” said Sangeet Chowfla, president and CEO of GMAC. “Our extensive global segmentation research and market intelligence looked at several important underlying factors that contribute to this growing participation of women in business master’s and lack of parity in MBAs, with financial concerns being the number one issue cited by female applicants.”

Key Findings
The paper’s key findings draw upon insights collected from GMAC’s Global Graduate Management Education Candidate Segmentation Study conducted in 2016 in partnership with IPSOS, a global market research firm. The survey sample included a total of 5,900 female and male applicants representing 15 countries worldwide. 

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