Monday, February 12, 2018

HAIER EXTENDS SPRING FESTIVAL GREETINGS TO GLOBAL CUSTOMERS, ENCOURAGING PEOPLE WITH DIFFERENT CULTURAL BACKGROUNDS TO CELEBRATE FAMILY REUNION

QINGDAO, China, Feb 12 (Bernama-BUSINESS WIRE) -- As the Spring Festival, also known as the Chinese New Year, is around the corner, the whole China nation and all the Chinese communities around the world are brimming with the festive atmosphere. Different countries with different cultural backgrounds will together celebrate the festival.

Despite the cultural differences and different ways of celebrating the new year across the world, people all over the world share the same attachment to their family. As a global leading home appliances brand and an active member of China's National Brands Project, Haier recently released a series of new year videos to promote the "family culture", which featured a loving American family, a romantic French family, a hardworking New Zealand family, and a cross-border Chinese family. The featured families span different continents and hemispheres, providing a unique global perspective on the occasion of the festival season.
http://mrem.bernama.com/viewsm.php?idm=31178

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