Gameloft and PubMatic partner to deliver greater access to quality in-app inventory
LONDON, April 10 (Bernama-GLOBE NEWSWIRE) -- Premium digital advertising technology company, PubMatic, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of in-app advertising opportunities. Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of premium mobile environments.
As apps are now the preferred environment for consumers to access information, connect and transact, they represent the key channel for advertisers to reach and interact with audiences at scale.
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