Hellmann's tests new direct-to-consumer model with on demand delivery service Quiqup in a collaboration connected by Unilever Foundry
LONDON, Aug 24 (Bernama-BUSINESS WIRE) -- Global dressings brand, Hellmann's, has partnered with on-demand delivery startup Quiqup to deliver fresh ingredients to consumers at the click of a finger.
Launching its first foray into the direct-to-consumer space, Hellmann's is working with Quiqup to launch on-demand recipe delivery via the Quiqup platform and app. Targeting shoppers who are likely to make 'impulse purchases', the service allows consumers to choose their favourite recipe and get all the fresh ingredients delivered to them directly within an hour.
LONDON, Aug 24 (Bernama-BUSINESS WIRE) -- Global dressings brand, Hellmann's, has partnered with on-demand delivery startup Quiqup to deliver fresh ingredients to consumers at the click of a finger.
Launching its first foray into the direct-to-consumer space, Hellmann's is working with Quiqup to launch on-demand recipe delivery via the Quiqup platform and app. Targeting shoppers who are likely to make 'impulse purchases', the service allows consumers to choose their favourite recipe and get all the fresh ingredients delivered to them directly within an hour.
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