HDC'S CEO TAKES THE BRANDLAUREATE MOST EMINENT BRAND ICON LEADERSHIP AWARD IN HALAL INDUSTRY

KUALA LUMPUR, Aug 29 (Bernama) -- Halal Industry Development Corporation (HDC), an agency under the Ministry of International Trade and Industry announced today that its Chief Executive Officer / Managing Director, Dato’ Seri Jami Bidin, has received the award of the “Most Eminent Brand ICON Leadership Award” during the BrandLaureate Brand ICON Leadership Awards 2017 held here on 28 August 2017. This award acknowledges Dato’ Seri Jamil’s vision, dedication and commitment towards helming the development of Malaysia’s Halal Industry. HDC’s relentless efforts in developing this industry started in 2006 when it was established.  It then embarked on the Halal Industry Development Master Plan (HIMP) 2008-2020, aiming to drive Halal as a new source of economic growth. This is in line with the Government’s efforts to diversify our economic activities of which Halal exports now has contributed to 7% of total exports value and is increasing yearly. Credit also goes to our former Prime Minister YABhg Tun Abdullah Badawi who was instrumental in providing leadership to promote the Halal agenda in Malaysia and also throughout the world. According to HDC’s CEO, Malaysia and HDC will not rest on its laurels and will continue to be committed towards developing the halal sector and intensifying high valued-added activities within the industry. The country spotted the potential of the Halal economy very early on, and over the decades has nurtured a Halal eco-system that has placed Malaysia in the forefront of this burgeoning industry. Malaysia is also committed in the pursuit of Halal Agenda and this is reflected through the formation of the National Halal Council which is chaired by YAB Dato’ Sri Dr. Ahmad Zahid Hamidi, the Deputy Prime Minister of Malaysia. Our approach is holistic, our mission is singular: to make Malaysia the Global Halal leader. ABOUT HALAL INDUSTRY DEVELOPMENT CORPORATION SDN BHD (HDC) Halal Means Business The Halal Industry Development Corporation (HDC) was established on 18 September 2006 to coordinate the overall development of the Halal industry in Malaysia. HDC is an agency under the Ministry of International Trade and Industry (MITI). HDC is Malaysia's holistic response to the worldwide demand for better quality products and services as consumers gain confidence in the Halal process. Its key thrusts are to promote Halal standards; facilitate capacity- building for halal products and services; promote growth and participation of Malaysian companies in the trillion dollar global halal market. Today, there is an estimated population of 1.8 billion Muslims worldwide. The global halal market is currently estimated at USD2.3 trillion covering both food and non-food sectors. http://mrem.bernama.com/viewsm.php?idm=29917