Yield-Op, Triton’s New SSP, Delivers Increased Control and Higher Yield for Global Audio Publishers such as CBS RADIO, PRISA Radio and Talpa Radio
LOS ANGELES, June 23 (Bernama-BUSINESS WIRE) -- Triton Digital®, a leading technology provider for the global digital audio industry, today announced the launch of Yield-Op, the first Supply Side Platform (SSP) built from the ground up specifically for online audio. Developed in accordance with the IAB’s OpenRTB protocol, Yield-Op provides a seamless plug-and-play integration delivering greater inventory control for publishers and a frictionless buying experience for advertisers.
http://mrem.bernama.com/viewsm.php?idm=29442
No comments:
Post a Comment