KUALA LUMPUR, March
4 -- PSAV, a global leader in event experiences will align its portfolio
of companies under a new master brand and assume the name, Encore.
According to a statement, the move will unify the brands to more
accurately depict the combined companies’ industry leadership, end-to-end event
capabilities and service excellence.
“Encore is a strong brand in our family of companies and
adoption of its name will better reflect the full suite of event capabilities
we provide,” said chief executive officer, Mike McIlwain.
“Together,
the brands in our portfolio provide creative, production, advanced technology
and staging services to customers all around the world. We are very excited to
begin this transition that strongly supports our mission to connect and inspire
audiences.”
With a global footprint
reaching more than 20 countries, PSAV has recorded tremendous growth in recent
years extending the solutions it provides customers to create event
experiences.
It has built a strong
portfolio of event experience capabilities with the recent acquisitions of
Encore Event Technologies and other leading brands such as Hargrove, Hawthorn,
KFP, FMAV and Eclipse.
The new brand will be
launched later this summer with an entirely new brand identity. Over the coming
months, the migration strategy for the complete portfolio of companies will be
defined, beginning with Freeman AV Canada, which will adopt the new brand name
on March-end.
More details at www.psav.com.
-- BERNAMA
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