Thursday, December 12, 2019

PureCircle unveils two major developments

KUALA LUMPUR, Dec 10 -- PureCircle, the world's leading producer and innovator of great-tasting stevia ingredients has announced important new developments to support its customers in its creation of zero-added sugar and reduced-sugar products.

PureCircle is now introducing a new stevia ingredient, which will be extremely valuable to beverage and food companies. Called Sigma Syrup, this optimised blend of its next generation stevia leaf ingredients, including Reb M, is proprietary to PureCircle.

Sigma Syrup provides superior taste and overcomes solubility challenges encountered when using other stevia sweeteners in products which are high in sweetness intensity, such as syrups and liquid tabletop sweeteners.

Recently, PureCircle also announced a new proprietary varietal of stevia plants. Carefully cultivated by PureCircle and successfully field-tested, this new stevia varietal naturally yields greater quantities of its great-tasting next generation stevia ingredients.

This breakthrough enhances the company’s production efficiency and further improves its ability to deliver a sustainable, cost effective supply of these next generation stevia leaf ingredients to food and beverage companies.

In addition, to enhance its customer support to Latin America food and beverage companies, the Company is opening a new office and innovation lab in Sao Paulo, Brazil. The facility will provide formulation support to PureCircle’s customers in Latin America.

The new office will provide PureCircle customers increased speed to market, and stevia formulation expertise catered specifically to the needs of the South American market, according to a statement.

Due to PureCircle’s innovation strength, it now holds globally 214 patents related to stevia. The Company continues to invest in innovation, and is continuously looking to the stevia plant for new ingredient solutions.

More information at https://purecircle.com.

-- BERNAMA

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