Tuesday, September 18, 2018

Euromonitor International expands research to 100 countries


 
KUALA LUMPUR, Sept 7 (Bernama) -- Euromonitor International announced a significant enhancement in its research capability by expanding its country coverage to 100 markets.
The expansion represents an increase of 20 countries to the company’s previous geographical coverage, enabling it to track 98 per cent of the global gross domestic product (GDP) and 91 per cent of the global population.
In a statement, the company said its market research database now includes some of the fastest developing countries in Africa, the Middle East, Asia and Latin America.
The countries are Angola, Bangladesh, Cambodia, Côte d'Ivoire, Cuba, El Salvador, Ethiopia, Ghana, Honduras, Jordan, Kuwait, Iraq, Laos, Lebanon, Myanmar, Oman, Panama, Paraguay, Sri Lanka and Tanzania.
Vice president of research at Euromonitor International, Anthony Irwin, said: “Our market research reports empower organisations and brands of all sizes with strategic data, analysis and consumer trends.
“We know our clients look to us for cross-country comparable market size forecasts and shares. Our new ability to do that on 100 markets further underlines the value of how Euromonitor International’s data and analysis can be used to inform strategic objectives,” said Irwin.
Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis with more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets. More details on https://www.euromonitor.com/

-- BERNAMA

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