KUALA LUMPUR, May 30 (Bernama) -- PubMatic Inc, a publisher-focused sell-side platform for an open digital media future and Publicis Media have launched an exclusive Targeted Private Marketplace (PMP), coinciding with the World Cup in Russia.
Like the Olympics, the World Cup generates marketing activity, as brands - both official sponsors and more opportunistic ones - compete for share of mind and wallet.
The exclusivity of the partnership will initially be available in Singapore, Indonesia, Vietnam, Thailand and Philippines, with plans to expand to additional markets in the region.
As a leading agency group, Publicis Media's focuses in increasing premium quality inventory. PubMatic's Targeted PMP solution offers heavily curated, premium site lists based on marketers' needs.
PubMatic in a statement said that the self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across its premium Asia and global publishers.
Targeted PMPs also provide advertisers with higher transparency and more efficient workflows and consistently performing PMP deals across multiple publishers. This, in turn, can drive higher ROI for marketers.
PubMatic's CRO in Asia Pacific, Jason Barnes said: "As brand spend increasingly shifts to programmatic, we have seen buyers like Publicis Media demand more sophisticated PMPs with increased capabilities without having to choose between quality or scale. PubMatic created Targeted PMPs to address these buyer pain points and evolve the PMP landscape.
Director of Product, Publicis Media Asia Pacific, Janet Leung said: "The PMP offers both contextually relevant sites and exclusive access to data which allows our advertisers to place their ads in front of the most relevant audience."
Further details can be accessed at: pubmatic.com/blog/targeted-pmp-deals/.
-- BERNAMA
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