AMOBEE LAUNCHES ADVANCED BRAND SAFETY TECHNOLOGY AND INVENTORY REFUND PROGRAM

OpenX, Telaria and Index Exchange Join a Rapidly Growing List of Partners in Amobee Inventory Accountability Program SINGAPORE & REDWOOD CITY, Calif., Dec 5 (Bernama-BUSINESS WIRE) -- Amobee, a global digital marketing technology company serving brands and agencies, today announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that ensures marketers have access to a safe, transparent buying ecosystem with the highest quality inventory to more effectively reach target consumers. Amobee’s brand safety and fraud prevention solution leverages an early detection system using advanced technology and partnership integrations to prevent fraud from reaching the Amobee platform and ensures Amobee DSP customers have access to the highest quality programmatic inventory. In addition, Amobee is among the first DSPs to block fraudulent mobile apps as part of the platform-wide offering. Amobee is also the first DSP to offer multiple goal optimization, coupling key performance indicators with a built-in viewability algorithm that delivers view rates up to 30 percent higher than other DSPs and minimizes the time required to adjust campaigns while they’re in-flight. More than 15 Amobee exchange partners, including OpenX, Telaria and Index Exchange, have joined the Amobee Inventory Accountability Program and have agreed to extend their own anti-fraud program—preferably through an MRC-accredited vendor—and provide a level of fraud accountability, including issuing refunds, which exposure for brands and agencies alike. To further protect clients, Amobee is offering a refund program in the event fraud—invalid traffic, bot fraud and / or site fraud—does occur. Following the determination by an MRC-accredited vendor that fraud has occurred, Amobee will refund its tech fees for affected campaigns as well as any media fees Amobee recoups from its supply partners for fraudulent impressions on the affected campaigns. “Brand safety and ensuring fraud prevention are two of the biggest challenges facing marketers today,” says Katie Ford, Amobee’s Chief Client Officer. “This long-term, advanced brand safety initiative ensures Amobee is able to align brand and agency clients with the highest quality inventory to support campaign objectives by delivering ads that are in view and seen by a real audience in a brand safe environment. Our industry-leading technology and partnership with DoubleVerify helps eliminate fraud before it reaches our platform and equips clients with pre-bid brand safety, contextual targeting and protection in the fight against fraud.” http://mrem.bernama.com/viewsm.php?idm=30705.