Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments
REDWOOD CITY, Calif., Nov 15 (Bernama-BUSINESS WIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced findings from its Q3 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that header bidding continued to thrive worldwide as more publishers replace the old auction waterfall system with this solution. Mobile PMP impression volume in PubMatic’s platform rose 75 percent year-over-year (YOY) in Q3 2017, making it the seventh annual improvement in as many quarters. Desktop remained strong in the overall picture as app monetization still provided the largest mobile advertising opportunity. The volume split between app and mobile web environments normalized after six quarters of market rebalancing.
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