Home Inc. is a leading social e-commerce platform for furniture and home furnishings in China. The Hangzhou-based company provides an online platform that utilizes an innovative, sharing-economy approach to sales and marketing, connecting prospective customers with prior customers both online and offline. The company is different from other furniture e-commerce companies because it provides a network of virtual showrooms, called “Lifestyle Homes”, for prospective customers to personally experience the products in a real offline home environment. The prospective customer can also interact with existing furniture owners either online or offline at these Lifestyle Homes for detailed information on the products prior to purchasing, resulting in improved customer experience and satisfaction.
Home Inc.’s Founder and CEO Qiming Zhao commented: “The furniture industry is complicated, so I have been very selective about potential investors. Sky9’s team has a strong track record of investing in some of the leading sharing economy and social e-commerce companies in China, like Tujia, PinDuoDuo, MaMaDaV, and XiaoHongChun. I look forward to continuing to work with the partners of Sky9 as I value their experience and strategic insights.”
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