Joint Cross-industry Statement: Cement Industry Co-Processing Should Be More Widely Adopted for Global Sustainable Waste Management

Joint Cross-industry Statement: Cement Industry Co-Processing Should Be More Widely Adopted for Global Sustainable Waste Management

LONDON, Jan 15 (Bernama-BUSINESS WIRE) -- Leading industry organisations today issued a joint statement highlighting the substantial and positive contribution the cement industry can make to addressing the urgent global challenge of non-recyclable and non-reusable waste. The Global Cement and Concrete Association – GCCA; European Composites Industry Association (EuCIA); International Solid Waste Association – Africa; Mission Possible Partnership; and The Global Waste-to-Energy Research and Technology Council – WtERT® are calling for stronger policy support to unlock the full potential of cement industry co-processing as a safe, effective and sustainable global waste management solution.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20260114232332/en/

Co-processing enables both energy recovery and material recycling. It uses waste to replace fossil fuels in heating cement kilns, while any remaining ashes are simultaneously recycled into the building material compound itself, making it a zero-waste solution. This integrated process maximises the environmental value of waste treatment and lowers the demand for new disposal infrastructure. Co-processing focuses on waste streams that cannot be recycled or are contaminated and as such is complementary to recycling. Co-processing creates a bridge between landfilling and recycling.

Co-processing is already recognised globally, from Europe and India to Latin America and North America, as an environmentally sound waste management practice. It operates under strict regulatory frameworks and technical guidelines to ensure high standards of safety, emissions control, and transparency.

Thomas Guillot, Chief Executive of the GCCA said: “Cement industry co-processing is a safe, effective and circular waste management solution - a win-win for the environment and local communities. However, despite its proven benefits, wider adoption of co-processing depends on effective regulatory frameworks and supportive public policy.

“Some cement kilns already substitute more than 90% of fuels with waste through co-processing, whereas many parts of the world have no established practises at all. That is why we are renewing our efforts along with other organisations and calling for recognition and support of our industry’s positive role and potential.”

The joint statement calls on international institutions and national, regional, and municipal governments to:Recognise co-processing in waste policy frameworks as a sustainable waste management solution that delivers both energy recovery and material recycling;
Incentivise waste collection, sorting, and pre-treatment at municipal level to ensure consistent, high-quality waste streams, encouraging recycling of the recyclable material and the co-processing of non-recyclable material
Enable efficient environmental permitting to allow cement plants access to suitable waste;
Count the materials’ content (ash) effectively recycled through co-processing towards national recycling targets;
Provide fiscal incentives acknowledging the environmental benefits of co-processing waste in a cement kiln to create a level playing field with other waste management and energy options;
Foster public-private partnerships to share risk and support long-term project viability;
Encourage knowledge transfer and policy alignment across regions.

A Growing Global Challenge

Waste generated by human and industrial activity is estimated at 11.2 billion tonnes annually, with the decomposition of organic solid waste contributing around 5% of global greenhouse gas emissions, plastics creating micro-plastics pollution and leaching of hazardous substances According to the United Nations Environment Programme, uncontrolled municipal solid waste could double to 1.6 billion tonnes by 2050 if current practices continue. This trajectory will further intensify climate change, marine plastic pollution, and adverse health impacts worldwide.

Thomas Guillot added: “Waste generation and mismanagement are placing growing pressure on communities, ecosystems, and the global climate. When waste is dumped in streets, openly burned, or leaks into rivers and oceans, it causes severe environmental damage and poses serious health risks. Even in regions with waste management systems, large volumes of waste continue to end up in landfills, where biological and chemical degradation contaminates soil and releases methane, a greenhouse gas significantly more potent than carbon dioxide.”

Transforming Waste into Purpose

Signatories to the joint statement believe that co-processing represents a practical, scalable and sustainable response to the global waste challenge. With the right policy support it can help divert waste from being irresponsibly discarded, buried in landfills, reduce fossil fuel use in the cement industry and transform waste into a valuable resource for society.

View source version on businesswire.com:
https://www.businesswire.com/news/home/20260114232332/en/

Contact

Paul Adeleke
paul.adeleke@gccassociation.org

Source : GCCA

--BERNAMA

New report from Meltwater and We. Communications reveals 90% of PR teams are integrating generative AI into their workflows

 

SAN FRANCISCO, Jan 15 (Bernama-GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR and communications professionals worldwide. The report highlights how PR teams are navigating rising expectations, evolving measurement demands, and using AI as a strategic advantage – while increasingly positioning themselves as strategic drivers of business value.

Key takeaways from the report:

• AI is officially mainstream: Over 90% of PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming, but only 13% say it’s highly integrated.
• AI can supercharge teams and reduce time-sinks: Teams reported reactive work, content creation, and measurement/reporting as their biggest time sinks. Conversely, they named identifying rising trends and issues and summarization of media coverage, as the areas AI can have the biggest impact on their efforts, illustrating the efficiencies that can be gained with greater AI integration.
• PR measurement is entering its next era: While foundational metrics such as reach and media volume are still widely used, there is growing momentum toward outcome-based measurement tied to business KPIs. More than one-third of PR professionals say aligning metrics to business goals is now a top priority. With insufficient resources and proving ROI cited as the top two challenges PR teams are facing, it’s key that evolving measurement is key.
• Budgets are flat, but expectations are higher: More than half of respondents expect little or no change in PR investment for 2026, despite increased demand for strategic impact.
• Leadership buy-in is key: Nearly 40% of PR pros report that company leadership has a limited understanding of their PR team’s work, despite 36% saying that PR budget is dependent on CEOs, underscoring the critical need to prove ROI to earn a seat at the table.
• LinkedIn dominates as the PR pro platform of choice: 62% of PR professionals said LinkedIn was the most valuable platform for their work, with Facebook and Instagram as the next most popular at 10% each.

“The world of PR is defined by constant change, yet our research shows that core challenges, specifically proving ROI and fighting a persistent lack of resources, remain front and center,” said John Box, CEO of Meltwater. “What’s different now is that AI-powered tools are giving teams concrete ways to improve operational efficiency, gain the insight needed to measure brand performance and ensure the PR function achieves recognition and investment it deserves.”

Melissa Waggener Zorkin, Global CEO of We. Communications, says the report also points to the need for a pivotal shift in how communicators measure success, as AI solutions can now link communications activity to reputation outcomes and enterprise value. “PR pros do a great job measuring activity, but we’re seeing a missed opportunity when it comes to measuring impact. We now have sophisticated AI solutions that connect communications to reputation and business value in clear, quantifiable ways, giving communicators the data they need to show organization leaders how their work drives real results.”

For more insights, read the full State of PR Report here.

For more information, please contact:
Stacy Slayden
Communications Manager
pr@meltwater.com

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders.  

SOURCE: Meltwater

PETRONAS Lubricants International Debuts First-to-Market JASO-Certified Lubricants for Japan’s Newest Generation of Engines

CHIBA, JAPAN, Jan 12 (Bernama) – PETRONAS Lubricants International (PLI) recently set a new industry benchmark at the Tokyo Auto Salon with the debut of its market-first Japanese Automotive Standards Organization (JASO)-certified lubricants engineered for Japan’s latest generation of advanced engines. This milestone is anchored by the launch of PETRONAS Syntium Supreme for passenger vehicles and PETRONAS Urania for personal mobility, reinforcing PLI’s commitment to delivering advanced, highperformance solutions specifically tailored for the Japanese market.

Designed for modern, high-efficiency passenger vehicle engines, the PETRONAS Syntium Supreme 0W16 and 0W-20 with JASO GLV2 exceed API SQ performance standards and ILSAC GF-7B fuel efficiency performance. Formulated with PETRONAS CoolTech+™ Technology, these products effectively manage heat and oxidation, preventing deposit build-up and maintaining efficiency throughout the full drain interval. Enhanced shear stability further ensures sustained protection even under high stress conditions, enabling efficient engine performance and superior fuel economy of up to 19% fuel savings.

Extending this advanced portfolio, PETRONAS Urania 5000 JASO DL-1 0W-30 marks the first entry of the PETRONAS Urania range into the Japan market and simultaneously stands as one of the first PETRONAS Lubricants product officially registered under JASO standards, offering high-performance capability in a category with limited global availability. Its formulation features PETRONAS StrongTech™ Technology, designed to strengthen the oil film for longer engine life and improved reliability; support extended drain intervals, reduce maintenance downtime as well as maximise vehicle uptime and fuel economy.

The new product range underscores PLI’s dedication to provide innovative, localised solutions for everyday drivers and commercial operators in Japan. By combining global research and development expertise with regional performance requirements, PLI continues to drive the future of engine efficiency, durability and performance.

All newly launched products are now available in Japan through Petroplan, the authorised distributor for PETRONAS Lubricants International.

About PETRONAS Lubricants International

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia’s dynamic global energy group. Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally. Headquartered in Kuala Lumpur, PLI also has offices around the world including Turin, Belo Horizonte, Beijing, and Chicago. PLI is the technical resource behind PETRONAS’ partnership with the Mercedes-AMG PETRONAS Formula One Team, responsible for the design, development and delivery of the Fluid Technology Solutions™, which includes customised lubricants, fuels and transmission fluids to power the Silver Arrows.

We are a progressive energy and solutions partner, enriching lives for a sustainable future. Our commitment remains to conduct and grow our business in ways that contribute positively to society and the environment.

PLI is driving an aggressive business growth agenda as one of the leading global lubricants companies at the forefront of the industry, providing custom-made solutions for every need. For more information, please visit www.pli-petronas.com.

For photos, please click here:
https://drive.google.com/drive/folders/1cQ4VF6wRw83gtloRcVGb_aPZ2RfxlFAU?usp=drive_link

SOURCE: PETRONAS Lubricants International

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Kamila Marini
Tel: +60 17-254 8192
Email: kamila.ridzam@pli-petronas.com

Name: Nur Affiqah Jeffry
Tel: +60 11-3909 8750
Email: affiqah.jeffry@pli-petronas.com

--BERNAMA

​Dmitry Shubov Supports Southeast Asian Legal Tech Startups in Securing IP Protection for U.S. Market Entry and Success

CEBU CITY, Philippines, Jan 8 (Bernama-GLOBE NEWSWIRE) -- As Southeast Asian legal tech startups look to enter the U.S. market and expand, protecting their intellectual property (IP) rights has never been more important. Indeed, Singapore was ranked 16th globally in the "Top Innovation Clusters by Economy or Cross-Border Region" in the Global Innovation Index 2025, as a leading innovator in the Southeast Asian region.

This ranking demonstrates Singapore's commitment to fostering a dynamic innovation ecosystem and providing legal tech startups in Southeast Asia with the right tools and knowledge when it comes to penetrating the competitive U.S. market. In particular, protecting their innovations with sound IP strategies.

"Intellectual property is often a startup's most valuable asset in the digital era. It is crucial for a legal tech firm to put safeguards in place ahead of time to avoid derailing any valuable projects or company reputation, whether they are expanding to another country or not. Singapore is an excellent and current example of how a supportive innovation environment can enhance a startup's potential in IP safeguarding and overall success," says Dmitry Shubov, Founder of Dmitry Shubov Consulting.

The Global Innovation Index 2025 truly highlights the significance of IP strategies as part of a complete market entry plan for legal tech firms.

Key recommendations include, but are not limited to the following:

· Obtaining international patents.
· Trademark registrations in the U.S.
· Ensuring thorough documentation of IP development processes.  

Singapore, as an international innovation hub, provides Southeast Asian firms with the advantages of Singapore's regional tech and innovation capabilities to protect their IP. Consulting services offering market entry strategies, regulatory compliance, and IP protection, such as Dmitry Shubov Consulting, can be a fantastic resource and will help Southeast Asian companies successfully maneuver the challenges of entering the U.S. market and protecting their innovations.

Dmitry Shubov Consulting stands ready to assist these pioneering legal tech firms with the expertise and resources needed to thrive in the U.S. landscape. Individuals and businesses who are interested can reach out to Dmitry Shubov Consulting directly.

About Dmitry Shubov Consulting

At Dmitry Shubov Consulting, our mission is to connect accredited investors with groundbreaking legal technology startups, fostering innovation and growth across Southeast Asia and helping Asian businesses enter the U.S. market. For more information, please visit our website or contact us directly.

Media Contact:

Support@dmitryshubovconsulting.com 

SOURCE: Dmitry Shubov Consulting

--BERNAMA 

Bitget TradFi Surpasses $2 Billion in Daily Volume as Gold Trading Activity Surges

VICTORIA, Seychelles, Jan 9 (Bernama-GLOBE NEWSWIRE) -- Bitget, the world’s largest Universal Exchange (UEX), has recorded more than $2 billion in daily trading volume on Bitget TradFi, marking a major milestone since its public rollout on January 5. The performance highlights accelerating demand for access to traditional markets on the platform as a hedge against recent volatility. With this, pairs such as Gold (XAUUSD), Dow Jones Industrial Average (US30), Nasdaq 100 index (NAS100), Silver (XAGUSD), and Euro FX (EURUSD) are the top traded within the 72-hour timeframe.

The surge in trading activity reflects the real need for Bitget TradFi, which enables crypto-native traders to participate in global markets through a seamless trading interface. The growth shows Bitget’s UEX model is evolving into a real-time gateway to trade 2M+ tokens onchain, tokenized stocks, indices, forex, commodities and precious metals like gold.

Since its launch, Gold (XAUUSD) has emerged as the most actively traded pair on Bitget TradFi, ranking first by volume. The trend highlights gold’s role as a high-liquidity instrument as well as a tactical asset used to capture short-term price swings.

“Headlines have triggered a risk-off shift, pushing flows into gold and silver. Oil is holding near -$60/ per barrel, limiting near-term inflation pressure, even as markets price in potential supply shocks and tighter financial conditions,” said Ryan Lee, Chief Analyst at Bitget Research.

“On-chain positioning remains supportive; exchange balances trending lower, ETF flows stabilizing and improving, and stablecoin liquidity staying elevated suggest accumulation and a potential base for a higher-timeframe rebound rather than broad capitulation,” he added.

Bitget TradFi has been designed as an event-driven trading environment, offering short-term access to global financial instruments. With $2 billion in daily TradFi volume now recorded, Bitget is lowering the barriers typically associated with traditional markets. This milestone aligns with Bitget’s broader UEX vision for a unified platform where users can move fluidly between markets gaining access to global assets worldwide.

“The fundamental shift in wealth management is happening right now,” said Gracy Chen, CEO of Bitget. “People are moving from platforms with hefty fees and brokerage to platforms like ours that allow them to access global assets under a roof. Tokenized TradFi assets such as gold, forex and stocks are currently traded at one of the lowest fees in the world on Bitget.”

To start your TradFi journey, visit here.

About Bitget

Established in 2018, Bitget is the world's largest Universal Exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets, while offering real-time access to Bitcoin price, Ethereum price, XRP price, and other cryptocurrency prices, all on a single platform. The ecosystem is committed to helping users trade smarter with its AI-powered trading tools, interoperability across tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider access to real-world assets. On the decentralized side, Bitget Wallet is an everyday finance app built to make crypto simple, secure, and part of everyday finance. Serving over 80 million users, it bridges blockchain rails with real-world finance, offering an all-in-one platform for on- and off-ramping, trading, earning, and paying seamlessly.

Bitget is driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™, one of the world’s most thrilling championships.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

For media inquiries, please contact: media@bitget.com

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b0a7494-ee7e-43c4-ad19-cf91d3952eba 

SOURCE: Bitget Limited

DISCLAIMER: BERNAMA MREM are not accountable for any causes of website defacement, misuse, or illegal activities connected to cryptocurrency, blockchain, tokenisation, or bitcoin. This material should not be considered as guidance or an opinion, as it does not constitute financial or investment advice. Use this information at your own risk; we are not liable for any losses or damages caused by the republication of this article.

Block Scholes Report Highlights Growth of Tokenized Stocks, Citing Bitget as a Key Market Driver

VICTORIA, Seychelles, Jan 7 (Bernama-GLOBE NEWSWIRE) -- Bitget, the world’s largest Universal Exchange (UEX), has been featured in a newly released report by Block Scholes, a leading digital asset analytics and research firm, examining the rapid growth of tokenized stocks and the evolving role of exchanges in bridging traditional and on-chain markets. According to the Block Scholes report, tokenized equities are increasingly used as a gateway to global markets, with exchanges like Bitget playing a growing role in providing liquidity, price discovery, and seamless execution.

The report shows that tokenized assets, long dominated by stablecoins, are now entering a new phase driven by tokenized equities and ETFs. Products tracking assets such as the S&P 500, major U.S. equities, and technology stocks have seen meaningful adoption since Q3 2025, supported by improved liquidity, tighter spreads, and growing participation from both retail and institutional investors. This shift reflects a broader demand for always-on markets that operate beyond traditional trading hours.

Data in the report indicates that tokenized stocks generally track their off-chain counterparts closely during regular market hours, with intraday spreads often remaining within narrow ranges. Price deviations tend to widen overnight or on weekends, when underlying markets are closed and minting or redemption pauses, underscoring both the opportunity and the structural differences of 24/7 on-chain trading. Even so, the growing consistency of pricing during core sessions suggests that market infrastructure is maturing quickly.

At the center of this transition is Bitget’s Universal Exchange model. UEX is designed to bring crypto assets, stablecoins, and tokenized traditional instruments into a single trading environment, removing the need for separate brokerage accounts or fragmented platforms. By integrating tokenized stocks and ETFs alongside spot and derivatives markets, UEX enables users to manage and trade a broader range of assets through one interface, funded directly with digital assets such as stablecoins. The report also noted that exchanges with integrated infrastructure and deeper liquidity are best positioned to support the next phase of tokenized stock adoption, citing Bitget’s growing activity and market depth as indicative of this shift.

Commenting on the report’s findings, Gracy Chen, Chief Executive Officer at Bitget, said, “Tokenization only works if access is simple and markets are liquid. Our focus with UEX is to make real-world assets feel as seamless to trade as crypto, while keeping the transparency and speed that users expect from digital markets.”

The report also points to a convergence in user behavior. A large majority of traders engaging with tokenized stocks already hold crypto assets, suggesting that demand is coming from existing market participants looking to extend their exposure rather than from an entirely new audience. This overlap positions exchanges as the natural gateway for tokenized RWAs, especially as institutions continue to explore on-chain settlement and custody efficiencies.

Thabib Rahman, Block Scholes Research Analyst, said, “The volume of tokenized assets grew exponentially in 2025, in line with a crypto-friendly US administration and growing institutional participation. Throughout the year, Block Scholes has advocated that stablecoins are the first step in on-chain tokenization, citing their role in advancing the Trump Administration's fiscal goals. The next phase of that growth, which we believe will be a major narrative in 2026, is the on-chain tokenization of real-world stocks and commodities from the TradFi world. Bitget has made the initial steps toward this with its Bitget UEX, providing a single venue for trading stocks and ETFs from Ondo Finance and xStocks, all managed and held within Bitget Wallet. Still, we believe the market is in its nascent phase — tokenized assets closely track their off-chain counterparts during traditional market hours, though spreads are slightly wider outside those hours. That sets the scene for continued growth in real-world asset tokenization in 2026.”

As tokenized assets expand beyond stablecoins into equities, treasuries, and index-linked products, the report concludes that the market remains early but increasingly scalable. With 24/7 access, enhanced liquidity, and unified portfolio management, Bitget’s evolution into a Universal Exchange reflects how crypto platforms are reshaping how global markets are accessed and traded, bringing digital and traditional assets closer than ever.

For the full report, visit here.

About Bitget

Established in 2018, Bitget is the world's largest Universal Exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets, while offering real-time access to Bitcoin price, Ethereum price, XRP price, and other cryptocurrency prices, all on a single platform. The ecosystem is committed to helping users trade smarter with its AI-powered trading tools, interoperability across tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider access to real-world assets. On the decentralized side, Bitget Wallet is an everyday finance app built to make crypto simple, secure, and part of everyday finance. Serving over 80 million users, it bridges blockchain rails with real-world finance, offering an all-in-one platform for onboarding, trading, earning, and paying seamlessly.

Bitget is driving crypto adoption through strategic partnerships, including its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in the EASTERN, SEA, and LATAM markets. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™, one of the world’s most thrilling championships.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

For media inquiries, please contact: media@bitget.com

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a272bf03-08fb-4245-a5ba-4191f3eba642

SOURCE: Bitget Limited

DISCLAIMER: BERNAMA MREM are not accountable for any causes of website defacement, misuse, or illegal activities connected to cryptocurrency, blockchain, tokenisation, or bitcoin. This material should not be considered as guidance or an opinion, as it does not constitute financial or investment advice. Use this information at your own risk; we are not liable for any losses or damages caused by the republication of this article.

--BERNAMA​

8x8 Acquires Singapore's Maven Lab To Expand APAC Customer Engagement

KUALA LUMPUR, Jan 7 (Bernama) -- Global business communications platform provider, 8x8 Inc has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating its strategy to deliver end-to-end customer engagement across the Asia-Pacific (APAC) region.

The acquisition expands 8x8’s APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organisations that require secure, high-volume communications with local relevance and regional scale.

8x8 General Manager, CPaaS, Sylvain Chaperon said Maven Lab brings deep experience delivering packaged, outcome-orientated messaging solutions that customers can deploy quickly.

“Together, we will expand our ability to help APAC organisations run secure, high-volume customer communications across more channels, with expanded regional coverage and support,” said Chaperon in a statement.

The integration of Moobidesk, Maven Lab’s cloud-based customer engagement and messaging platform, into the 8x8 Platform for CX is expected to deliver a more scalable, unified, and comprehensive offering for the region.

The combined teams will evaluate enhancements to extend engagement capabilities, including richer interaction experiences, smarter automation, and support for emerging channels.

Together, 8x8 and Maven Lab will help organisations across industries such as finance, eCommerce, healthcare, logistics, and travel to improve speed, consistency, and governance in customer communications.

With access to 8x8’s global scale, regional data centres, and enterprise-grade compliance, customers are expected to improve throughput and reliability, strengthen data protection, and enhance security via 8x8’s advanced fraud prevention and authentication suite.

-- BERNAMA