LEVI’S DEBUTS "BEHIND EVERY ORIGINAL" GLOBAL CAMPAIGN DURING SUPER BOWL

Doechii

KUALA LUMPUR, Feb 9 (Bernama) -- The Levi’s brand has launched "Behind Every Original", a bold new global campaign, debuting during the Super Bowl with an anthem film titled "Backstory", directed by Kim Gehrig.

According to a statement, the campaign puts a distinctive visual twist on storytelling by featuring cultural icons and everyday Originals exclusively from the backside — a nod to the instantly recognisable design of Levi’s jeans, including the arcuate stitching, silhouette and Red Tab.

“One of the things I love most about the ‘Behind Every Original’ campaign is that it threads together a story only Levi’s can tell,” said Levi Strauss & Co global chief marketing officer, Kenny Mitchell, adding that the campaign reflects the brand’s long-standing role in culture and its connection with fans across generations.

Backstory features a multi-generational cast including Grammy-winning artist Doechii, global pop star Rosé, NBA MVP Shai Gilgeous-Alexander, Academy Award-winning filmmaker and DJ Questlove, model Stefanie Giesinger, and Disney-Pixar "Toy Story" character Woody, celebrating creativity and self-expression across music, sports, and fashion culture.

The film is set to James Brown’s "Get Up Offa That Thing" and was shot over the course of six days in Los Angeles, Oklahoma City and London, with a focus on authentic casting, including real cowboys, construction workers, climbers and youth.

The campaign’s styling spans the breadth of the brand’s legacy, showcasing products such as Doechii’s Low Slim Bootcut jeans and Rosé Loose Bootcut jeans with a Relaxed Fit Trucker. Custom pieces were also created for ambassadors, including a denim jacket for Questlove and denim gloves for Shai Gilgeous-Alexander.

Following the Super Bowl debut, the campaign will roll out a series of quick-turn, six-second reveal films spotlighting individual cast members, shifting attention from celebrity to movement, personal style and self-expression.

The broader global story will extend across social, digital, in-store and out-of-home channels throughout the year, supported by behind-the-scenes photography and product storytelling featuring core Levi’s styles worn by the campaign cast.

The "Behind Every Original" campaign was developed in creative partnership with TBWA\Chiat\Day LA.

-- BERNAMA

Bitget Posts 45.5% Growth Rate Among Top Crypto Exchanges in 2025

VICTORIA, Seychelles, Feb 6 (Bernama-GLOBE NEWSWIRE) -- Bitget, the world’s largest Universal Exchange recorded a 45.5% year-over-year increase in trading volume growth and secured the #6 spot in global market share among centralized crypto exchanges at the close of 2025, according to the latest Market Share of Centralized Crypto Exchanges by Trading Volume report by CoinGecko.

The CoinGecko report, a widely referenced industry benchmark, ranks exchanges based on annual trading volume and share relative to the global centralized exchange landscape. Bitget’s 6.4% market share at the end of 2025 reflects significant momentum, driven by its innovative product suite. Bitget’s strong showing in this independent research highlights the exchange’s expanding footprint and competitive differentiation in the digital asset trading landscape.

“We’re proud to see Bitget’s continued growth reflected in CoinGecko’s report,” said Gracy Chen, CEO of Bitget. “The trust community has placed in us is attributed to the security we’ve built over the years, holding one of the largest market shares in crypto means we build to scale and with UEX we see this come into real life.”

Over the past year, Bitget accelerated its transition toward a Universal Exchange model, expanding beyond crypto-native markets into multi-asset trading. This included the beta rollout of Bitget TradFi, enabling users to trade commodities, indices, FX, and metals such as gold alongside crypto derivatives, as well as the expansion of tokenized stock futures, which saw strong uptake during global earnings cycles. These additions complemented Bitget’s core strengths in spot and derivatives liquidity, allowing traders to respond to macro events without leaving a crypto-native environment.

CoinGecko’s report positions Bitget’s performance within a broader trend of users gravitating toward platforms that combine depth, flexibility and resilience. As trading activity increasingly spans crypto, macro assets, and on-chain products, exchanges capable of supporting this convergence are capturing a growing share of market attention. As Bitget enters 2026, the company continues to build on its growth trajectory with an expanded product suite, enhanced trading infrastructure, and ongoing investments in community trust and platform reliability.

About Bitget

Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord

For media inquiries, please contact: media@bitget.com

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/91c7d1fe-3346-4ac0-81b0-e04542972dee

SOURCE: Bitget Limited

DISCLAIMER: BERNAMA MREM are not accountable for any causes of website defacement, misuse, or illegal activities connected to cryptocurrency, blockchain, tokenisation, or bitcoin. This material should not be considered as guidance or an opinion, as it does not constitute financial or investment advice. Use this information at your own risk; we are not liable for any losses or damages caused by the republication of this article.

--BERNAMA

DMITRY SHUBOV: REGULATORY CLARITY BOOSTS US FUNDING FOR SOUTHEAST ASIAN LEGAL-TECH STARTUPS

KUALA LUMPUR, Feb 6 (Bernama) -- Investors are increasingly basing early-stage funding decisions for Southeast Asia’s United States (US)-focused legal-technology startups on regulatory readiness and market traction, according to consulting firm Dmitry Shubov Consulting.


In a statement, the firm said startups that treat legal and compliance as part of their go-to-market strategy tend to experience shorter due-diligence cycles and achieve better fundraising outcomes than those that treat compliance as an afterthought.


The firm cited an October 2025 report by Crunchbase News, which found that US investors are beginning to factor legal strategy and regulatory preparedness into their investment decisions in the legal-technology (legal-tech) and regulatory-technology (reg-tech) sectors.


“Regulatory preparedness is not just a compliance piece; it is a key part of the product-market story that investors buy into. Southeast Asian founders who prioritise compliance and legal strategy can increase their investor appeal and shorten fundraising timelines,” said Dmitry Shubov Consulting founder, Dmitry Shubov.


Investors are prioritising clearly defined regulatory pathways, licensing plans and market-entry playbooks, as well as data-transfer agreements, privacy and security frameworks, and risk-mitigation plans to reduce due-diligence friction.


They are also assessing repeatable and low-churn customer adoption, strong unit economics, credible go-to-market strategies such as US pilot programmes or channel partnerships, and regulatory clarity, which contribute to investment size and valuation.


In addition, documented compliance processes were cited as making startups more attractive to potential acquirers, including law firms, regulatory-technology platforms and larger software-as-a-service providers.


The firm said consulting support for early-stage legal-technology startups typically includes mapping regulatory pathways, preparing customer data flow and due-diligence documentation, translating pilot projects into investor metrics, establishing US corporate structures and documentation, and developing investor outreach and go-to-market strategies targeting cross-border and reg-tech investors.


For Southeast Asian legal-tech founders, regulatory compliance clarity is increasingly seen as a key factor by investors. Consulting firms with expertise in US market entry, such as Dmitry Shubov Consulting, can provide guidance on navigating regulatory requirements and preparing for investor due diligence.


-- BERNAMA

Expereo and Cato Networks Collaborate to Set New Standard for Global Enterprise Connectivity

 One Network. One Partner. Zero Complexity.

AMSTERDAM & LONDON, Feb 5 (Bernama-BUSINESS WIRE) -- In a bold move that redefines the enterprise networking landscape, Expereo, the world-leading managed Network as a Service (NaaS) company, and Cato Networks, the SASE leader, have announced at TechEx in London a new collaboration that will deliver a single-source, end-to-end networking and security solution for global enterprises.

This collaboration unites two world-leading experts in underlay and overlay technologies, creating a one-stop shop for enterprises looking to upgrade to a modern, secure, cloud-native network architecture.

Bringing together Cato Networks’ industry-leading SASE platform with best-in-class underlay from Expereo creates a unique proposition to solve network challenges for medium to large multinational enterprises, wherever they are in the world – all through one partnership.

Noel Hamill, CMO of Expereo, comments: “This collaboration is about eliminating complexity. Together with Cato, we’re removing the need for multiple vendors and fragmented solutions. Enterprises can now move faster, scale smarter, and operate more securely – with one platform and one global partner.”

“We’re thrilled to collaborate with Expereo,” added Jason Pender, AVP of Global Service Providers at Cato Networks. “Our combined capabilities offer a disruptive alternative to legacy MPLS and multi-vendor chaos. This is the future of secure enterprise networking – simple and global.”

Together, Expereo and Cato will offer a converged, cloud-native solution that eliminates the need for multi-vendor complexity. Key benefits of the collaboration include:
 

• Unparalleled global reach, with Cato’s global backbone and 85+ Points of Presence (PoPs) and Expereo’s partners in more than 190 countries, ensuring customers are securely connected wherever they are.
• Roadmap to a digital-first experience delivered via Expereo’s best-in-class expereoOne platform that gives enterprises seamless control, real-time visibility, and continuous validation of both underlay and overlay network performance, as well as their security, and cloud environments.
• Direct on-ramps from Expereo’s underlay to Cato’s global private backbone, to deliver lower latency, higher reliability, and a smoother cloud and application experience.

 

With a combined addressable market of $105 billion across SASE and connectivity, this collaboration positions Expereo and Cato as clear leaders as enterprises abandon legacy MPLS and embrace secure internet-based solutions.

Through this collaboration, enterprises de-risk their AI transformation journey, delivered as fast as they want to go, seamlessly, from one provider.

About Expereo

Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance.

Expereo was acquired in Feb 2021, by Vitruvian Partners which acquired a majority shareholding from Seven2.

View source version on businesswire.com: 
https://www.businesswire.com/news/home/20260204365248/en/

Contact

Scarlett King
+44 7534252295

Source : Expereo

--BERNAMA

INTERSYSTEMS WINS FOUR GLOBAL 2026 BEST IN KLAS AWARDS

KUALA LUMPUR, Feb 5 (Bernama) -- InterSystems, a creative data technology provider, has received four Global 2026 Best in KLAS awards, including top rankings for Acute Care EHR in Asia, Oceania and France, and for Shared Care Records in Europe.

InterSystems earns four Best in KLAS awards for 2026

The Global Best in KLAS awards, presented by KLAS Research, form part of its annual assessment of healthcare software and services and are based on independent feedback from healthcare organisations across multiple international markets.


The awards recognise top-performing healthcare technology solutions solely on feedback from healthcare provider organisations outside the United States, using a standardised KLAS Research evaluation methodology.


"At InterSystems, our mission has always been to build solutions as a joint effort with real end users on their real problems and opportunities in their world," said InterSystems President, Don Woodlock in a statement.


He said the four awards reflected direct feedback from clinicians and healthcare leaders using the company’s technology.


Meanwhile, KLAS Research Chief Executive Officer, Adam Gale said the Best in KLAS awards recognise vendors that consistently deliver value through strong partnerships with healthcare organisations and help providers improve patient care, outcomes and return on investment.


InterSystems TrakCare was ranked number one for Acute Care EHR in France, Asia and Oceania, reflecting feedback from healthcare organisations in each market.


InterSystems HealthShare was recognised as the leading solution for Shared Care Records in Europe, marking its third consecutive Best in KLAS award in this category, following wins in 2024 and 2025.


-- BERNAMA

SEENTHIS, LUMEN LAUNCH REAL-TIME ATTENTION MEASUREMENT MODEL FOR VIDEO ADS

KUALA LUMPUR, Feb 4 (Bernama) -- SeenThis, the video advertising partner transforming how brands distribute video across the open web, has announced the next phase of its partnership with Lumen Research, the leading attention measurement company.

The collaboration introduces a proprietary SeenThis attention model, supported by a custom Lumen attention measurement tag, delivering independently verified, real-time attention insights for agencies and brands.

SeenThis Chief Executive Officer (CEO), Jesper Benon in a statement said the partnership gives advertisers independently verified insight into how attention is earned on the open web and the confidence to invest where performance is proven, not assumed.

Meanwhile, Lumen CEO, Mike Follett said the collaboration brings a new perspective on the drivers of attention by measuring the technology used to deliver video advertising.

“The impact of video load times on visual attention has never been measured before, even though we have all experienced the dreaded empty grey box. It is intuitive – but exciting – to see the positive impact faster load times have on advertising attention,” added Follett.

Through extensive in-market testing, SeenThis’ adaptive streaming technology was shown to outperform legacy out-stream video across key attention metrics, confirming that the speed at which video advertising is delivered is a core driver of attention and that SeenThis’ adaptive streaming delivers video faster and more efficiently.

Initial testing shows that campaigns powered by SeenThis’ adaptive streaming delivered a 1,859 APM score (attention per 1,000 impressions), exceeding Lumen’s benchmarks across all attention metrics, including APM, viewability and in-view time.

Integrated with Lumen’s attention measurement tag, the new SeenThis attention model enables brands and agencies to measure and optimise attention using independently verified data within existing programmatic workflows.

-- BERNAMA

EF OPENS TITLE PARTNERSHIP OPPORTUNITY FOR PRO CYCLING TEAM

KUALA LUMPUR, Feb 3 (Bernama) -- Education First (EF) has opened a unique opportunity for a new title partner to join EF Pro Cycling while remaining the team’s long-term owner and anchor investor.

According to a statement, the move aims to strengthen the team’s resources and help it compete with the largest budgets in professional cycling.

The team’s goals include winning the Tour de France Femmes within three years, building a leading development pathway in professional cycling, and securing both men’s and women’s Tours de France within the next decade using riders developed through the EF Pro Cycling system.

“This is a unique opportunity for an organisation to partner with a global team and organisation such as EF. Together, we can build a team that extends far beyond traditional sponsorship, creating lasting value and impact for years to come,” said EF Education First Global Chief of Staff and EF Pro Cycling President, Maria Norrman.

The team will continue building around key riders such as Ben Healy, Magdeleine Vallieres, Kristen Faulkner, Richard Carapaz, and Neilson Powless, who have all signed long-term extensions.

EF Pro Cycling has consistently ranked among the top teams for social media engagement since 2017 and offers one of the strongest returns on investment for title partners in professional sports, according to Nielsen Analytics.

The team is backed by long-standing partners including EasyPost, Cannondale, Wahoo, and POC, reflecting shared values and a commitment to the sport’s long-term growth.

-- BERNAMA